ABOUT UNO
 
PROJECTS
CLIENTS
 
CONTACT

 

 

SHOWCASE
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OOB Organic Ice Cream magazine ads.
Concept, art direction and design of a series of ads for new
and classic OOB Ice Cream flavours.

 

 

 

PROJECTS
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A selection of the projects that best show the range
of design styles and clients I have worked with.

 

   

Lily & Louis PR
Christmas Gift Label
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Wine label for Lily & Louis PR to be given to all of their clients as a christmas gift. The labels mandatory elements was woven into the varietal story.

 

COCOMO Coconut Water
Iceblock Packaging
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Packaging and design for a premium healthy coconut water iceblock range with 3 different flavours produced by Much Moore Ice Cream.

 

Little Zetta Foodtruck
Identity & Signage
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Identity, labelling and food truck graphics for a Melbourne based health food trailer. The style needed to be unique, fun and a bit different to the rest.

 

   

Danny's Pita Bread
Packaging
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Updated packaging across the range of Danny's Pita Breads including fresh and long-life packaging variants plus their international flavours packs.

 

Life Pharmacy
Identity
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Updated branding for Life Pharmacy, part of the Green Cross Health group. This project included logo, branding and further identity materials.

 

Unichem Pharmacy
Identity
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Updated branding for Unichem Pharmacy, part of the Green Cross Health group. This project included logo, branding and further identity materials.

 

   

OOB Ice Cream
Product Catalogue
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OOB Ice Cream Sales booklet that helps tell the OOB story plus give specific product details. Produced for an international food show.

 

Hush & The Hair Depot
Identity
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Identities for Hush Beauty Therapy and The Hair Depot.
A funky combined hair salon and beauty treatment space located in Titirangi, Auckland.

 

Stonyridge Wines
'fallen Angel' Labels
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Updated label designs for Stonyridge's own vineyard restaurant brand 'fallen angel'. A total of 6 different varieties and counting...

 

   

Unison Workspaces
Brand Book & Catalogue
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30 page brand book and catalogue to introduce the new Unison Workspaces brand and present its story, abilities and collection of stocked labels.

 

Mad Butcher
Identity
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A full rebrand including identity and brand materials for one of New Zealand's most iconic names... all about celebrating the true essence of the butcher.

 

Nicholas Street
Apartments
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Brand creation, sales booklet and marketing materials for a new apartment development in the heart of Auckland city by Maidstone Properties.

 

   

Kiwi Marine Clean
Brand & Packaging
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Identity and packaging for Kiwi Marine Clean, a new start-up company manufacturing a New Zealand made marine cleaning product.

 

Elliotts Kiwi Reviver
Packaging & Branding
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Updated identity, packaging & brand elements for Elliotts 'King of Kiwi' juices. The brand needed to better communicate its natural qualities and story.

 

Elliotts Kiwi Digestive
Packaging & Branding
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Updated identity, packaging & brand elements for Elliotts 'King of Kiwi' juices. The brand needed to better communicate its natural qualities and story.

 

   

The Wild Bunch
Identity & Signage
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Identity and branding for a florists based in Remuera, Auckland. The style mixed strong blacks, whites & silvers with the use of vintage florals.

 

Kayes Fletcher Walker
Identity & Branding
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Identity and branding for a new legal firm that was inspired by family history and the building they occupy.
3 stacked bricks represent this.

 

Winning Performance
Identity & Branding
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Identity and brand materials for a business psychologist working with high level corporates and helping guide employment decisions.

 

 

   

Ray White Kingsland
'The Locals' Branding
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Identity and branding for 'The Locals', a family run real estate company & part of Ray White. The design need to be local but also sit with the RW brand.

 

Air New Zealand Airpoints Brand Packs
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A handcrafted series of packs sent to all Air New Zealand Koru members to introduce a new way of delivering the Airpoints rewards system.

 

Vogels 'Masterpieces'
Photography Direction
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Art direction and styling for a photoshoot series around the idea of Vogels Masterpieces... elevating toast to a whole new level of sophistication.

 

   

Air New Zealand Airpoints Gift Packs
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Air New Zealand Gold Elite Christmas gift packs - this year the theme was celebrating the new New Zealand with products by top NZ companies.

 

REINZ Residential Property Accreditation
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Concept and design of icons for REINZ to establish a quality accreditation level for residential property managers and their agencies.

 

RFD Bouyancy Vest
Graphics
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A series of graphic elements designed around different wind names and the features of these wind patterns. This is the Diablo wind or devil wind.

 

   

Bush and Beach
Marketing Materials
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Updated marketing materials for an Auckland tourism compnay that runs day trips to some of the areas most amazing natural attractions.

 

McDonalds McCafe
Instore Brand Materials
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Part of a series of POS posters for McCafe. Undertaken as part of a New Zealand wide redesign of the McCafe look and feel while at DDB Auckland

 

Heletranz
Identity & Branding
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Update to current Heletranz wordmark and a full rebrand of all identity materials including business cards, signage, advertising and vehicles.

 

   

Mensland (AUST)
Identity & Branding
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Mensland is one of the major independent menswear retail groups in Australia, with over 150 stores throughout regional and metro areas nationally.

 

Westpac Titanium
Members Pack
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Concept for a new Titanium Mastercard including branding, packaging and collateral. The name is the logo & pattern... similar to a fashion label.

 

Gollygosh Cards &
Photography Identity
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Renowned photographer, Mark Henderson has teamed up with his green fingured mother to produce unique handcrafted floral inspired cards and gifts.

 

 

   

Unison Workspaces
Naming & Branding
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Full brand development for an old but established brand in the office furniture sector. From Matisse Commercial to a more inclusive Unison Workspaces.

 

Cabins To Rent
Identity
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Logo & marketing materials for 2 sub-brands in the portable cabin market - Cabins To Rent and Cabins To Go. Inspired by Airstream metallic badges.

 

Junk Run
Branding & Identity
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Identity, brand materials and vehicle signage for a junk removal service. The identity needed to stand out from the crowd and capture the eye.

 

   

REINZ Property Smarts
Logo & Online
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Logo, brand and web visuals for an online property tool currently being developed by the Real Estate Institute of New Zealand.

 

SPCA Auckland
Identity & Brand update
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An extension to the SPCA brand but specific to the Auckland branch. They needed their own brand materials that could help define their Auckland work.

 

The Water Treatment
Book cover design
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Cover design and book typesetting for a book written by my father and inspired by true events. The cover artwork is by NZ artist Chris Wilkie.

 

 

DESIGN CONCEPTS
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A selection of the concept projects.
Some have been concepted and presentedbut never gone into production.
Some are concepts based on my own thoughts and ideas.

 

   

Altura Coffee
Packaging Concepts
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A self-intiated project to update the Altura wordmark, branding and packaging. This was undertaken as part of a conversation around the brand.

 

ESI Appliance Service & Repair Concept
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Presented concept development for a specialist kitchen appliance repair service that was looking to go national with a franchise offering.

 

The Glenn Inquiry
Identity Concepts
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Presented concepts for the identity and branding for an independant inquiry into domestic violence being undertaken by Sir Owen Glenn.

 

   

Coke 'Summer' Can
Concepts
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A series of concepts for Coke that was all about the Kiwi Summer and the stories that get told... the great kiwi summer experience in a can.

 

GPK Tole Bar
Identity & Style Concepts
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Presented concepts for the redevelopment of an Auckland dining icon with an emphasis on a more casual and inviting bar & eating experience.

 

Fringe Magazine
Editorial Concepts
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A self-initiated series of cover concepts that were designed to update and establish a local area magazine and thereby gain readers and advertisers.

 

 

   

Potato Chip Packaging
Concepts
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Packaging concepts for a range of kettle cooked potato chips. The concepts needed to have real shelf presence and used bold colours and flavour icons.

 

Kim Crawford Wines
Rebrand Concept
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I have a passion for wine and wine labels and chose to look at a favourite drop and see how I would enhance the brand to match the product.

 

Dad's Pies
Identity Concepts
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Presented concepts for a rebrand of the Dad's Pies bakery business. The wider concept was about enhancing the overall flavour experience.

 

   

Glenora Bears
Sports Brand Concept
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Concept designs for new logo, mascot and collateral for a local rugby league team, the Glenora Bears. The illustration is modern with tribal elements.

 

RN Wines
Brand & Label Concept
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A reinterpretation of the identity and packaging for Ryan Nelson Wines. I have a passion for wine, wine labels and design & pulled these all together here.

 

Fifth Ave Menswear
Identity Concept
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Identity development for Fifth Ave Menswear. I updated look focussed on classic styling and giving a modern twist to traditional tailored menswear.

 

   

Air New Zealand
Koru Pack Concept
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Proposed design of premium Koru program packs that enclosed members card, bag tags and gift. These are visuals of the 3D models produced.

 

Bay Olympic FC
Identity Concept
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Identity development for a local football club that needs a fresh approach to their own brand and how they are perceived in the community.

 

Flatpack Lasercut
Kitset Light Pack
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This is a personal project currently in the test phase to produce a series of lasercut kitset light fittings that can be sent flatpack.

 

   

Auckland Rugby League
Identity Concept
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An identity development that focussed on modernising the current logo while maintaining the historical significance of Auckland League's history.

 

Hackers Country Club
Golf Apparel Concept
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A personal project currently in early production phase based around delivering apparel to a growing group of younger and less uptight golfers.

 

Chevron Palms
Apartments Concept
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Brand update for an apartment complex in the Gold Coast, Australia with a tropical and welcoming feel that needed to balance style with cool.

 

 

 

 

 

 

 

 

 

 

CLIENTS & AGENCIES
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This is a selection of the clients and agencies I have worked with over the years.

 

 

 


 

 

 

 

ABOUT UNODESIGNO
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Unodesigno is the online portfolio of me, Pete Radich.

With over 15 years experience working in and with large advertising agencies and boutique design companies,
I have a wide range of experience across all design disciplines including print, art direction, branding,
graphic design, typography, concepting, direct marketing, packaging & advertising.

My passion is bringing ideas to life through design and its application.
I believe its about finding fresh and unique visual ways to tell stories and then
produce the design visuals to match these stories and ideas.

 

CONTACT
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If you are interested in discussing any of your design or concept needs
please feel free to call, text or email me:

Mobile: +64 (0) 21 548 919
Email: peterr@unodesigno.co.nz